![]() Pure Golden Hour is open to SXSW badge holders and members of the public 21+. Pure Golden Hour will take place on Sunday, March 10 at Austin's Long Center for the Performing Arts, with doors opening at 5:00pm with meditation and music with headliner Miguel to follow. “Making time for balance everyday helps keeps me in the best headspace and I'm excited to be working with Michelob ULTRA Pure Gold to bring this mindful experience to SXSW this year.” “Meditation is such an important part of my day, that I've started incorporating guided sessions with fans into my tour,” said singer and songwriter, Miguel. We are fired-up to be a part of a legendary SXSW moment that embodies this ethos, and celebrates balance in an innovative way,” said Jesse Israel, the Founder of The Big Quiet. “The Big Quiet is about blending together meditation and modern culture. In addition to headlining musical performances, guests can also enjoy sounds from DJ Captain Planet alongside organic bites and beer overlooking the Austin skyline. With a shared commitment for balance and healthy reflection, The Big Quiet was the perfect partner for Pure Gold to bring this mission to life at SXSW. With just 85 calories, 2.5 carbs, Michelob ULTRA Pure Gold was created for drinkers who care about what they put in their bodies – by offering a beer that fits their organic-minded lifestyle without sacrificing a pure, refreshing taste. “We're excited to give festival goers and Austin locals a place to reconnect with themselves and their surroundings as they enjoy music and organic beer – and to continue bringing experiences like this to consumers throughout the year.” “Helping people find balance in the hustle of everyday life is a core tenant of our brand, and was the inspiration behind bringing Pure Golden Hour to life,” said Azania Andrews, vice president, Michelob ULTRA. ![]() ![]() Inspired by the organic beer's mission to help people reconnect with nature and find balance, Pure Golden Hour offers an evening of mindfulness mixed with social experiences, including a curated headline performance by Miguel as well as performances by Bishop Briggs and Cautious Clay. Michelob ULTRA Pure Gold – the first major USDA certified organic beer– is bringing a moment of calm to SXSW this year by teaming up with The Big Quiet to host Pure Golden Hour, the first-ever sunset mass meditation.
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